Geely Auto UK at CarFest 2026 ~ Event & Media Structures

Modular event structures for a high-energy automotive brand activation

For CarFest 2026 at Silverstone, Event & Media Structures worked with Damn Good Ltd to help deliver a major experiential activation for Geely Auto UK.

Damn Good led the creative concept, design and production, while our team supplied and installed the core modular event infrastructure using our Fabox™ system.

The build combined two Fabox+ modules and one Fabox Cube to create a flexible, highly visible event space capable of supporting bold branding, lighting, public access and a full programme of live visitor experiences.

The Brief

The Geely activation needed to be much more than a backdrop for vehicle display. The space had to work as an active visitor environment, supporting entertainment, interaction and brand storytelling throughout the CarFest weekend.

Working around Damn Good’s creative concept, Event & Media Structures provided and installed the structural platform needed to bring the activation to life at Silverstone.

The installation included:

• Two Fabox+ modules, providing additional height and visual presence

• One Fabox Cube, adding further flexibility to the overall footprint

• Raised event decking across the activation area

• Anthracite glass balustrades around public access areas

• Suspended ceiling elements

• Integrated electrical provision, including RGB tube lighting, spot lighting and floor sockets

Together, these elements created a robust and adaptable event environment around which the wider Geely experience could be built.

Built Around the Geely Brand

Once installed, the Fabox™ structures became an integral part of the overall creative treatment.

Large-format graphics, dark architectural finishes and elevated branded sections gave Geely a strong visual presence across the event site, while the additional height of the Fabox+ modules created valuable space for branding above the main activation.

A large campaign wall promoted the Geely EX2, with illuminated Geely branding helping the activation stand out across the wider CarFest footprint.

Open elevations kept the space connected to the event around it, while glazed sections and anthracite glass balustrades maintained clear sightlines through the structure and helped create a clean, contemporary finish.

An Active Visitor Space

The finished structure was designed around people as much as product.

At the centre of the activation was a kinetic dance floor experience that converted visitors’ movement into energy, with live energy battles encouraging people to interact directly with the space.

DJs and dancers helped maintain the atmosphere throughout the event, turning the activation into a live engagement environment rather than a conventional exhibition stand.

The infrastructure supplied by Event & Media Structures supported these different activities throughout the build.

Integrated RGB tube lighting added colour within the ceiling structure, while spot lighting, power distribution and raised event decking provided the practical foundation needed for the experience.

Wide entrance steps and glass balustrades created a clear route into the activation, while the open-sided layout kept the activity inside visible to visitors moving around the event.

Part of a Larger Geely Activation

Our Fabox™ installation formed part of a much larger Geely Auto UK presence at CarFest, created and produced by Damn Good.

Across the wider site, visitors could explore the Geely vehicle range, see the specially wrapped Team England EX5 and take part in a variety of interactive brand experiences.

Dedicated engagement areas, the kinetic dance floor, DJs, dancers and giveaways created a continuous programme of activity throughout the event.

A separate Modulbox structure was also incorporated within the wider activation, allowing different structural systems and experience zones to work together across one coordinated Geely footprint.

Our role was to provide a substantial part of the physical infrastructure behind that experience, creating a dependable modular environment that could be adapted around the creative, technical and operational needs of the project.

One of the strengths of the project was the way the structure became part of the design rather than simply sitting behind it.

Fabox™ is our own modular event structure system, designed to give agencies, brands and event teams greater flexibility when creating temporary spaces.

Fabox™ as Part of the Creative Toolkit

For the Geely activation, the taller Fabox+ modules provided the vertical scale needed for prominent branding, while the Fabox Cube added another modular element to the overall configuration.

Open elevations, raised decking, glass balustrades, suspended ceilings, integrated power and lighting could all be incorporated into the structure, giving Damn Good a flexible physical platform around which to develop the experience.

Because the system is modular, the same core components can be reconfigured, rebranded and adapted for very different projects.

As the company behind Fabox™, Event & Media Structures does more than supply the system.

A Complete Installation

Our team can manage the physical delivery and installation of the structure, along with the surrounding event infrastructure needed to turn it into a finished environment.

For CarFest, this meant coordinating the Fabox™ modules with decking, access, balustrades, ceiling elements, lighting and electrical provision to create a complete structure ready for the wider activation to take shape.

This joined-up approach gives creative agencies and brands a single structural partner capable of taking an ambitious concept and turning it into a practical, buildable event space.

The Result

The completed activation gave Geely Auto UK a highly visible presence at CarFest 2026 while providing Damn Good with a flexible structural platform around which to build the wider visitor experience.

The project brought together Damn Good’s creative direction with Event & Media Structures’ event infrastructure and Fabox™ modular system, supporting everything from large-format branding and vehicle display to live entertainment, the kinetic dance floor and interactive visitor engagement.

For Event & Media Structures, the project is a strong example of how our modular systems can become part of the creative idea itself, rather than simply the structure behind it.

From Brand Activations to Complete Event Environments

Event & Media Structures provides event infrastructure for agencies, brands and organisers across the UK.

From Fabox™ modular structures and bespoke event builds to decking, access, branding, lighting and supporting infrastructure, we help turn creative concepts into physical spaces.

Whether you are planning an automotive launch, experiential activation, hospitality space, exhibition environment or something completely bespoke, our team can help develop and deliver the structure behind it.