Design, fabrication and delivery for global sports & lifestyle brands

Delivering Fan Zones That Work in 2026

Fan zones in 2026 are no longer just places to gather. They are broadcast-ready environments, social-first spaces and brand platforms that must work for thousands of fans, multiple stakeholders and live global audiences.

They demand smart design, efficient build systems, strong brand integration and technology that keeps fans engaged before, during and after the event. Event & Media Structures brings all of this together under one roof.

What Modern Fan Zones Demand

  • Clear crowd flow and safe access at scale
  • Strong sightlines to screens, stages and focal moments
  • Bold branded structures that stand out live and on broadcast
  • Fast installation with minimal disruption
  • Spaces designed for interaction, not just capacity

Design & Engineering

Build-led concepts, technical feasibility, structural design, crowd loading and access planning, VR walkthroughs for layout, sightlines and approvals, early-stage risk reduction.

Structures & Access

Custom fan zones, modular event buildings, viewing platforms and grandstands, stages and screen structures, decks and terraces, staircases, ramps and compliant public routes.

Brand & Engagement

Branded façades and cladding, integrated graphics and finishes, photo-op installations, iconic focal structures, large-screen integration, Event Pulse live interaction including selfies, voting and audience participation.

About Event & Media Structures

Designing and delivering live event environments at scale

Event & Media Structures LTD is a trusted UK-based company with over 25 years of experience delivering temporary structures for sport, festivals, broadcast and brand activations. From bespoke scaffolding builds to engineered platforms, viewing decks and fan environments, we create safe, efficient and visually strong spaces that perform under live event conditions.

Fabox™, our modular structure system, brings speed, flexibility and re-use to modern fan zones, hospitality and experiential builds. Alongside our physical structures, Event Pulse adds live audience interaction through features such as selfie walls, voting and on-screen participation. As part of a wider group including Worldwide Event Structures, we also support larger and more complex projects with additional scale and international capability.

Let’s build fan environments that work in the real world

Services Built for Fan Zones

The capabilities that allow us to design, build and deliver high-impact fan environments at scale.

Fan Zone Design & Engineering

Design that’s grounded in delivery, not theory

We support fan zones from the earliest concept stage through to final sign-off, ensuring every design decision is informed by real-world build, access and operational requirements. Our approach balances creative ambition with structural integrity, safety and efficiency.

Includes:

  • Build-led concept development and spatial planning
  • Structural engineering and technical feasibility studies
  • Crowd loading calculations and compliance planning
  • Access, circulation and sightline optimisation
  • VR walkthroughs to test layouts, flows and fan experience before build
  • Early-stage coordination with brands, agencies and production teams

Custom Fan Zone Structures

Bespoke environments built to perform live

We design and deliver custom fan zone structures that anchor the experience and define how fans move, gather and engage. Every build is engineered to withstand live-event pressures, high footfall and broadcast exposure.

Includes:

  • Custom-built fan zones and feature environments
  • Central fan plazas and activation hubs
  • Temporary buildings and enclosed structures
  • Integrated stage, screen and content infrastructure
  • Structures designed for fast build and efficient de-rig

Modular Fan Zone Environments – Fabox™

Design that’s grounded in delivery, not theory

Fabox™ modular systems allow fan zones to be delivered faster, adapted more easily and reused across multiple events. They’re ideal for layered environments where hospitality, retail and engagement coexist.

Includes:

  • Modular fan zone buildings and pop-up environments
  • Multi-storey and stacked configurations
  • Hospitality suites, bars, lounges and retail units
  • Weatherproof, enclosed and open-air layouts
  • Sustainable, re-usable structures with reduced waste

Viewing Platforms & Public Spectator Areas

Designed for visibility, comfort and shared moments

Viewing areas are central to the fan zone experience. We deliver platforms and terraces that maximise sightlines, manage crowd density and create shared moments around screens, stages and live content.

Includes:

  • Viewing decks, terraces and raised platforms
  • Stepped and multi-level spectator areas
  • Screen viewing zones and fan gathering spaces
  • Glass balustrades and premium edge protection
  • Structures designed for broadcast sightlines

Access, Crowd Flow & Safety

Keeping fan zones safe, intuitive and efficient

We plan and deliver access routes that allow fan zones to function smoothly at peak capacity, ensuring safe movement for the public, VIPs, talent and event teams.

Includes:

  • Public staircases, ramps and vertical circulation
  • DDA-compliant and inclusive access solutions
  • Crowd flow planning and capacity management
  • Queuing, entry and exit route design
  • Back-of-house, staff and VIP access routes

Branded Environments & Iconic Installations

Where structure becomes brand architecture

Brand presence is designed into the structure itself, ensuring environments look strong on site and on camera while remaining practical, safe and efficient.

Includes:

  • Branded façades and structural cladding
  • Architectural wraps and large-format graphics
  • Photo-op installations and social moments
  • Feature entrances and landmark structures
  • Integration with lighting and screen content

Screens, Broadcast & Media Structures

Infrastructure that supports content and coverage

We provide the structural backbone that enables big-screen viewing, live content and broadcast operations within fan zones.

Includes:

  • LED screen support structures and towers
  • Camera towers and media platforms
  • Commentary and presentation positions
  • Broadcast-ready decks and viewing platforms
  • Coordination with AV and broadcast teams

Live Fan Engagement – Event Pulse

Adding interaction to the physical environment

Event Pulse introduces a live digital layer to fan zones, turning passive spectators into active participants through real-time content displayed on large screens.

Includes:

  • Live selfie walls and moderated social feeds
  • Audience voting, polling and pledging
  • Interactive challenges and participation moments
  • Real-time content updates on big screens
  • Seamless integration with fan zone layouts

Delivery, Installation & Live Event Support

Built fast, delivered safely, supported live

Our experienced site teams deliver complex fan zones under tight timelines, coordinating closely with agencies, brands and production partners to ensure smooth delivery.

Includes:

  • Fast installation and efficient de-rig schedules
  • On-site project coordination and management
  • Safety-led installation and compliance
  • Live event support and troubleshooting
  • Proven delivery in high-pressure environments

Case Studies

Selected projects highlighting our experience in complex, high-capacity fan and event environments.

Case Study: LIV Golf JCB

Event & Media Structures delivered extensive temporary infrastructure for LIV Golf UK, supporting spectators, broadcast, hospitality and tournament operations across a large and demanding site.

Scope and Challenges

  • A wide-ranging brief delivered at speed across multiple live areas:
  • Tiered viewing platforms and multi-level decks with glass balustrades
  • Camera towers and commentary platforms for broadcast coverage
  • LED screen supports and bridging structures
  • Substructures for hospitality marquees, kitchens and player areas
  • Player, VIP and staff walkways, staircases, tunnels and pontoon bridges
  • Premium finishes including branded walling and event decking

Our Approach

  • A coordinated, build-led delivery focused on safety, speed and presentation:
  • Designed and installed tiered viewing platforms to maximise sightlines
  • Delivered broadcast-grade camera and commentary towers
  • Built heavy-duty substructures for high-traffic hospitality zones
  • Installed specialist access solutions across land and water features
  • Integrated glass railings and branded finishes for a premium look

Case Study: Fusion VIP – Formula 1 British Grand Prix

Event & Media Structures delivered the ground-level structure, access and full branding for the Fusion VIP hospitality suite at the Formula 1 British Grand Prix, creating a premium trackside environment within a tight build window.

Scope and Challenges

  • Ground-level VIP hospitality structure using Fabox™ modular system
  • Ground levelling platform on uneven terrain
  • Layher staircases providing clean, safe guest access
  • Full exterior branding, decals and architectural wraps

Our Approach

  • Installed modular Fabox™ ground-floor units for a fast, weatherproof build
  • Delivered precision ground levelling to support upper structures
  • Integrated Layher staircases for seamless vertical circulation
  • Supplied and installed all branding to align with Fusion VIP identity

Case Study: Barcode Festival

Event & Media Structures delivered a bold, multi-level Fabox™ activation for Barcode Festival 2025, creating a high-energy branded space that combined bar service, VIP viewing and strong visual impact.

Scope and Challenges

  • Two-storey Fabox™ structure with bar and VIP roof terrace
  • Layher levelling platform on uneven festival ground
  • Custom Layher staircase with glass handrails
  • Integrated electrics, LED lighting and interior finishes
  • Full internal and external branding

Our Approach

  • Supplied and installed stacked Fabox™ units to create bar and VIP spaces
  • Used Layher systems for precise levelling and safe access
  • Integrated lighting, electrics and suspended ceiling on site
  • Applied wide-format printed branding to maximise presence

Case Study: Octane VIP Viewing Terrace – Formula 1

Event & Media Structures delivered a large-scale, multi-level VIP viewing terrace for the Octane hospitality programme at the Formula 1 British Grand Prix, providing elevated spectator views, premium finishes and fully branded public-facing infrastructure.

Scope and Challenges

  • Two-level VIP viewing terrace built on Layher system substructure
  • Truss-roofed covered terrace and open stepped balconies
  • Public access staircases and a long access ramp with safety features
  • Large areas of timber decking, carpeted floors and glass balustrades
  • Full-height timber framing to support client branding

Our Approach

  • Engineered Layher substructures to support multi-level public loading
  • Installed truss roofing and stepped balcony platforms for clear sightlines
  • Delivered public staircases and ramped access with compliant finishes
  • Applied glass balustrades and softwood decking for a premium feel
  • Installed large-scale branded banners and glazing treatments
  • Extensive PVC banner graphics and glass frosting

Fan environments that audiences remember

We work with agencies, brands and production teams to turn concepts into high-impact fan zones that look strong on site and on screen.

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